Dropbox today announced a major brand redesign that focuses on bright, contrasting colours, with a new logo design, new illustration style, and a revamped signature font. Dropbox is labelling it “biggest change to the company’s brand in its 10-year history”.
As part of the rebranding, the company will be sharing its story in a global ad campaign initially from the US to the UK to Australia. Dropbox say they’ll be partnering with artists over the coming weeks and months. to create visual metaphors for collaboration as part of the rebranding effort.
According to Dropbox, “as our mission has evolved from keeping files in sync to helping keep teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files—it’s a living workspace that brings teams and ideas together. The look is expressive, with vibrant colors, rich imagery, a versatile typeface, and playful illustrations.”
“Our new design system is built on the idea that extraordinary things happen when diverse minds come together. We communicate this visually by pairing contrasting colors, type, and imagery to show what’s possible when we bring ideas together in unexpected ways.”
Dropbox users should begin to see Dropbox’s new look, through both their website and products, over the next few weeks.